Your ad extensions and how well they fit with the ad and keywordĪs I said before, the Google Ads auction happens very quickly. Your highest cost-per-click bid for the keyword. When deciding where your ad should rank in a Google Ads auction, there are three main things that are taken into account: Google Ads auction rankings are based on three things: Below, I'll briefly explain each of these options so you can choose the bidding strategy that fits your business goals the best. There are different ways to bid for your ads based on what you want to achieve with your business. The best way to become a better bidder is to understand these small details. It sounds easy, but there are a lot of subtleties. When you make a bid, you join the auction. At the auction, people bid on which ads they wanted to see in that space at that time. Google holds an auction every time there is a spot for an ad on a website in its search network or search results. Most ads are about clicks, impressions, sales, or views (for video ads). Google gives you a lot of different ways to bid on ads based on what you want to get out of them. 9 tips and tricks for bidding on Google Ads.Everything you need to know about the 12 different ways to bid on Google Ads.Google Ads auction rankings are based on three things:.The list can feel like it goes on and on.Įven if you're still looking for your first big break with Google Ads and haven't yet had the pleasure of destroying your big-money competitors, I have good news for you.Īll you need are the right tips, tools, and strategies. What about the audience's goal of converting? Do you have changes to your bids in place? Are you using smart bidding? And even more important, wins don't just happen by chance.īidding on Google Ads is about a lot more than just the bid. It's not easy to beat your competitors in the 40,000 times-a-second Google Ads fight.
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